Today, we, as a whole, spend so much time connected and consuming branded visual content. We’re constantly exposed, thanks to mobile devices and the massive reach of internet access, to branded video content. We see and share photos with quotes and we watch and send videos. We’ve evolved into a mass consumers of not just customized merchandise but also of visual content. It’s not necessarily a bad thing. As technology and networking evolved with all their awesome bells and whistles, it’s given marketers and businesses, through the use of branded visual content, the chance to get to know us better and touch our lives more deeply and closely. It’s helped businesses build trust through transparency and easy communication. In turn, these building blocks for establishing a real relationship, help consumers understand companies better and make more educated and experienced choices when purchasing. It’s a two way relationship that, if done well, can be a huge win-win situation for both parties. Building a Relationship with Branded Visual Content In order to create a strong relationship between consumers and brands through visual content, publishers need to create an emotional connection with their audience. The storyline can follow any emotion and cast any […]
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